“The BMW i3 shows the way ahead to a new era of mobility. It is recognised the world over as a symbol of driving pleasure, sustainability and intelligent connectivity in the urban traffic environment, which is why it has become the best-selling electric car in the premium compact segment. The recipe for success of the BMW i3 has now been further improved, thanks not just to refreshing styling accents, cutting-edge equipment features and new digital services, but also to the addition of a new model variant. For making its debut alongside the new edition of the first ever premium car to be conceived from the outset for all-electric mobility is the BMW i3s. With a higher output, model-specific chassis technology, noticeably more dynamic driving qualities and design features all of its own, it generates a particularly intense blend of the unrivalled sporty driving pleasure associated with electric cars from the BMW Group. By offering a premium-quality, all-electric driving experience, meaning zero local emissions, together with a whole new level of connectivity technology, both models represent the future of urban mobility.
The BMW i3 has reigned as the top-selling premium electric car in its class since 2014, not just in Europe but worldwide too. And in Germany, it has actually been topping the new vehicle registration statistics for the electric car segment as a whole, also since 2014. It’s not just the visionary electric vehicles and inspirational design that help to make BMW i so popular, but also its innovative mobility solutions and the revolutionary new form of premium character, with sustainability as a key defining element. By offering such products while also adopting an all-embracing approach that takes into account the complete lifecycle – from raw material production, through the manufacture and operation of the vehicles to their later recycling – the BMW i brand has established itself as a pioneer for forward-thinking mobility.”
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