Nissan Navara launches in China, setting new benchmark for one-ton pickup sector

ZHENGZHOU, China – Sales of the all-new Nissan Navara pickup kicked off today in the China market with a ceremony in Beijing. This high-end pickup, which matches off-road performance with the refinement of an SUV, is set to create a new standard at the top end of the segment.

The Navara, which first debuted in China at the Shanghai Motor Show 2017 and is manufactured for the market in partnership with Zhengzhou Nissan, is now available in 133 markets around the world. The addition of China gives the vehicle – the 12th generation of Nissan pickup – a true global presence.

“The Nissan Navara is a proven success in markets around the world and now is poised to set a new standard for pickups in China,” said Ashwani Gupta, senior vice president for Nissan’s light commercial vehicle business. “The Navara’s high-end features will guarantee a new, elevated driving experience – both for individual owners and commercial users, alike.”

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Nissan is a global full-line vehicle manufacturer that sells more than 60 models under the Nissan, Infiniti and Datsun brands. In fiscal year 2015, the company sold more than 5.4 million vehicles globally, generating revenue of 12.2 trillion yen. Nissan engineers, manufactures and markets the world’s best-selling all-electric vehicle in history, the Nissan LEAF. Nissan’s global headquarters in Yokohama, Japan manages operations in six regions: ASEAN & Oceania; Africa, Middle East & India; China; Europe; Latin America and North America. Nissan has been partnered with French manufacturer Renault since 1999 and Mitsubishi Motors since 2016 under the Renault-Nissan Alliance.

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